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The way people buy and work has changed—and that shift is reshaping the cleaning industry fast.
Your customers? They expect instant answers and easy communication.
Your team? They're used to apps, automation, and jobs that make a difference.
If your business is still relying on paper, word-of-mouth, and old-school sales methods, you’re not just falling behind—you’re missing out on growth.
Here’s how to meet today’s expectations and stay ahead of tomorrow.
Why This Matters: The People You Serve Have Changed
Whether it’s a facilities manager looking for a reliable cleaning team or a new cleaner applying for a job, one thing is true:
They grew up in a digital world—and they expect your business to keep up.
They’re used to doing everything from their phone. They value transparency, speed, and professionalism. They want businesses that are easy to work with and stand for something real.
Your future clients and employees want:
- Fast answers and instant info
- Tech-enabled convenience (online booking, cleaner portals, digital inspections)
- Proof that you care—about your team, their space, and the planet
Want to Win More Contracts?
Be Where Facility Managers Are Looking
Today’s B2B buyers don’t wait for a sales pitch—they go straight to Google.
And if your cleaning business doesn’t show up in that search, you’re out of the running before you even know a contract was available.
What They’re Trying to Do:
Find and vet a reliable, professional cleaning company fast.
How You Help Them Do It:
- Be discoverable in their online search
- Prove your credibility in 60 seconds or less
Get Found: Your Clients Are Searching (Are You Showing Up?)
When someone searches “commercial cleaning Guelph” or “office sanitization near me,” your name needs to appear.
There are two main ways to make that happen:
1. Paid Search (PPC) – Quick Wins for Qualified Leads
You bid on keywords so your business appears at the top of Google.
Do it right:
- Focus on high-intent local terms (“dental office cleaning cost Toronto”)
- Use ad extensions (call buttons, links to service pages)
- Try Google Performance Max for broader reach
2. Search Engine Optimization (SEO) – Long-Term Visibility
SEO gets your site found organically, without paying for every click.
Start here:
- Google Business Profile: Fill it out completely and keep it updated
- Reviews: Set up a system to collect reviews regularly
- Local content: Include your city/service area in website copy and blogs
- Blog to educate: Answer questions your prospects are already Googling
Don’t Skip Social Media: Stay Top-of-Mind and Build Trust
Social media isn’t just about pretty pictures—it’s about proving you're real, professional, and active in your community.
What Clients Are Trying to Do:
Feel confident that you’re active, legit, and a safe choice.
How You Help Them Do It:
- Share before/after photos, time-lapses, or seasonal tips
- Introduce your team, highlight company values, and show community involvement
- Educate: Share quick tips or bust common cleaning myths
Best Platforms for Cleaning Businesses:
- LinkedIn – B2B credibility and networking
- Facebook – Local visibility and reviews
- Instagram – Visual storytelling and culture
- YouTube/TikTok – Short explainers, equipment demos, behind-the-scenes
Pro Tip: Use a scheduler like Buffer or Meta Business Suite to post consistently without eating up your time.
Your Website = Your Digital Storefront
By the time a potential client reaches out, they’ve already checked you out online.
If your website is outdated, clunky, or hard to navigate, they’re moving on.
What They’re Trying to Do:
Decide if you’re trustworthy—without talking to you yet.
Make your site answer these instantly:
- Who do you help, and how?
- Why should I trust you?
- What makes you different?
- Can I see proof (testimonials, photos, certifications)?
- How do I reach you right now?
Need a new site? Tools like Wix or Squarespace are affordable and mobile-optimized out of the box.
Email Marketing: Stay in Their Inbox (and on Their Radar)
Email still works—and it’s gold for staying in touch with prospects, past clients, and warm leads.
What They’re Trying to Do:
Stay connected with a trusted partner for cleaning needs.
How You Help Them Do It:
- Send simple emails with helpful tips, seasonal reminders, or updates
- Share case studies, testimonials, or refer-a-friend offers
- Use automation to stay consistent
Tools like Mailchimp or ActiveCampaign make this easy even for small teams.
Reputation is Everything: Own Your Reviews
Even if you're not marketing 24/7, your online reputation is always live.
And yes—buyers are reading your reviews.
What Clients Are Trying to Do:
Feel safe hiring you, and avoid risk.
How You Help Them Do It:
- Monitor reviews across Google, Yelp, and Facebook
- Respond to every review (especially the negative ones!)
- Create a system to request reviews after each job
- Repurpose great reviews in your marketing (with permission)
This isn’t just vanity—it’s about conversion. Reviews build trust faster than any sales pitch.
Use Video to Build Trust Before You Even Talk
Most B2B buyers watch video before making a decision. If your cleaning business isn’t using video, you’re missing a huge opportunity.
What They’re Trying to Do:
See the people behind the brand—and know they can trust you.
How You Help Them Do It:
- Film short, clear videos of your team, process, or happy clients
- Keep it authentic—well-lit smartphone footage works fine
- Reuse videos across your site, emails, and social media
Ideas to try:
- “Day in the life” of your team
- Equipment in action (like electrostatic sprayers)
- Client testimonials
- Quick explainer videos (“How to prep your office for flu season”)
Track What’s Working: Your Data Is Power
Guesswork is out. The beauty of digital marketing? You can see what’s working.
What Business Owners Are Trying to Do:
Spend smarter and grow faster.
How You Help Yourself Do It:
- Use Google Analytics to track traffic and behavior
- Set up UTM codes on campaigns to track clicks and conversions
- Ask every lead how they found you—and log it
- Compare cost per lead across PPC, SEO, and social
This isn’t just for big companies. Even basic data helps you focus on what drives real results.
Final Thoughts: Start Simple, Grow Smarter
Digital marketing doesn’t have to be overwhelming. The best strategy is one you’ll actually use.
Start here:
- A strong, mobile-friendly website
- Google Business Profile with reviews
- One or two social channels you can manage
- A review system and simple email follow-up
- Some data to track what’s working
Modern buyers expect modern partners.
And that means showing up where they search, speaking their language, and making it easy to say yes.
Marketing Got You Found. Swept Helps You Deliver.
Digital marketing gets you found. But what happens after you win the contract?
If you’re still juggling paper schedules, scattered texts, and clunky spreadsheets—you’re creating friction for your team, your clients, and yourself.
Swept brings it all together. One platform. Every shift, every cleaner, every client.
- Impress clients with real-time updates and quality checks
- Simplify scheduling, communication, and payroll
- Reduce mistakes, missed tasks, and time theft
- Keep your team engaged and your operations efficient
Modern cleaning businesses need modern tools.
Run your business smarter, faster, and more confidently—with Swept.
